You may be skeptical about placing videos from your church online, or you may be eager to get started. As with any ministry of the church, it is imperative to know how that ministry fits into the overall vision of the church. The same is true with online video streaming.
The most common form of video streaming used by churches is to put videos of sermons on their website. There are additional benefits for video streaming other aspects of the church, but in this post we will explore six ways video streaming can help your church in regards to the sermon.
This technology allows your church to extend its worship and education ministries beyond the walls of the church.
Streaming can be used for more than the Sunday morning worship service. Whether it is the busy person who cannot make it to the church building during the week for Bible study or military members stationed around the world, online Bible studies are a great way to provide discipleship.
When the storms make it unsafe for people to come to the church building, having an online stream allows people to watch the service from home (providing they still have electricity and Internet service).It is a good idea to have a prerecorded service ready to use for any unforeseen weather event.
Television still has advantages. However, the cost of TV air time is expensive. There are two options for TV: local and cable. The local TV obviously only airs in your town or area. Cable can air nationally. The cost greatly increases as the coverage area increases. Internet streaming can be free depending upon your strategy (we will look at these options more in a later post). However, even the paid streaming options are much cheaper than TV, and by default, the coverage area is global (potentially wherever there is an Internet connection).
It is important to have tools in place to measure the usage of the online stream. These tools are able to show where in the world there are concentrations of people viewing the online stream. Imagine being able to identify that you have several viewers located closely together in an area several hundred miles away. With a goal to grow the Kingdom, you can take steps to get those people involved in a church in their area. Another option is to get those people connected to one another and start a small group Bible study in their town. Are there enough people so that you can start another campus for your church in their area? Freedom Life Church in Hampton, Virginia, realized they had several “viewers” in San Antonio, TX.. They have decided to start a new campus in San Antonio.
It allows you to reach more people with the message of Christ than can fit in the sanctuary of your church building.
Online streaming may not be right for every church. However, if you are looking to make a greater impact in your local community and around the world, it has never been as easy or affordable through the use of online video streaming.
How is video streaming being effectively used at your church? What questions do you have as you start to incorporate video streaming into your minfrasTructure strategy?
[photo credit: courtesy of (c) istockphoto.com/nabihariahi]
Steve's passion is to help ministers and churches do ministry in our new digital, social, mobile world at the speed of life through building a strong ministry infrastructure (minfrasTructure). With a background in church administration, Christian education, missions, and technology, he offers advice, tips, and tools through writing, blogging, podcasting, speaking, online courses, consulting, and personal coaching.
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