Stories matter. Stories tell the struggle from point A to point B. Stories inspire. Stories encourage. Stories invite involvement at some level.
Dick's Sporting Goods demonstrates this well in their new video series called Sports Matter. This series is not about selling more sports equipment. It is about saving high school sports.
[youtube id=”TFu5FzEf5FY”]
Okay… so if high school sports are saved, Dick's has a bigger potential customer base. But they know the benefits of sports on the lives of children and youth have a much bigger life impact.
Why do stories matter?
They matter because lives matter.
Stories inspire people to be involved, to pray, and to give.
The church has the potential to change lives for eternity. Let's tell our stories.
[reminder]What are some good examples of churches telling their story?[/reminder]