The landscape of Internet domain names is changing. There are literally thousands of new top-level domains (TLD) being released into the wild world of the Internet over the next few years. You may be more familiar with these being called ‘domain extensions.’
Each new TLD represents a new option to the right of the Dot. Until now, our options were limited with the most recognized being .com, .org, .net, and .TV. While there were other options, these were the TLDs that were recommended for churches to purchase.
Of the thousands of new TLD that are coming, you need know how the new .CHURCH domain will affect your church, the important dates that you need to mark on your calendar, and what actions you should take.
I have worked with several churches recently who lament not registering the more popular top-level domains (TLD) for their church, and as a result a less than reputable person registered the other domain(s) that match their name. Without naming specific churches, here are some examples.
Since .CHURCH is the most “industry” specific TLD for churches, I recommend you go ahead and register your church's domain with .CHURCH now…before someone else does.
If you do not like your current domain, this is a good opportunity to get a new one.
You can keep you current domain, but go ahead and get the .CHURCH name for your church to protect it. You can point the .CHURCH domain to also go to your website.
This will allow you to set up a website in addition to your main site. This could be used for outreach or non-members who are searching for a new church home.
There are three phases to the roll out of .CHURCH
Unfortunately, you may not be able to register .CHURCH through your normal domain registrar. Check out DJ Chuang’s website where he has a great list of resources on .CHURCH as well as .BIBLE. There he has a list of places where you can begin the process to register .CHURCH.
Looking for ideas on how to market your new .CHURCH domain? Read my post How To Market a .CHURCH Domain Name.
How will you use .CHURCH to expand your online strategy?
Steve's passion is to help ministers and churches do ministry in our new digital, social, mobile world at the speed of life through building a strong ministry infrastructure (minfrasTructure). With a background in church administration, Christian education, missions, and technology, he offers advice, tips, and tools through writing, blogging, speaking, online courses, consulting, and personal coaching.
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